Durability, quality and modernity characterize the new Wiśniowski logo. Simple inscription and a crown have to symbolize investment crowning of each client. The changes aim at improving company’s competitiveness and strengthening its market position.
23 years ago Wiśniowski company produced its first door. Today Wiśniowski is the largest Polish manufacturer of doors, gates and fences. Now the company proves it is innovative and ready to set the trends. Wiśniowski enters autumn season with the new company image.
New brand and strong market position
What are the reasons for these changes? Andrzej Wiśniowski, Wiśniowski company founder and owner, underlines that the new logo is a result of brand refreshing. ‘We have been acting on the market since 1989. Each year we upgraded the quality and production technology of our products. Trying to keep up with the times, we took the decision to change our logo,’ explains company owner. ‘Rebranding is a natural process when you take care about the brand and clients. We want to create more modern, innovative and dynamic company image to reflect the top quality of our products,’ adds Andrzej Wiśniowski.
Initials in the crown
The company’s owner underlines these changes are brave, but inevitable. ‘Our company wants to increase its presence on Polish and foreign markets. Our innovative products and the new logo, which is easy to remember, are designed to help us achieve this goal,’ convinces Andrzej Wiśniowski.
Logo underwent overall changes, including colour, shape of letters and elements surrounding the brand name. The old logo was white and blue, and incorporated AW letters.
New logo also incorporates AW letters, which now form the crown symbol. The logo is silver, but white and graphite will also be corporate colours. ‘There were hundreds of ideas and several dozens of crown designs. Two companies assisted us in rebranding. The Warsaw advertising agency Aveex developed the concept of investment crowning and participated in our first TV commercial production. The logo and brand image were designed by Papajastudio from Cracow. I believe that the new logo perfectly reflects the key characteristics of our products, being prestige and top quality,’ says Anna Wiśniowska, company’s owner daughter.
Advertising to create the brand image
Logo change is followed by the advertising campaign. ‘New brand image will be communicated in Polish media. We have produced our first TV commercial. Sponsored TV commercial spots will be shown on TVP1, TVP2, TVN and TVN24 as well as Discovery channels in September and October this year,’ informs Katarzyna Świderska.
The outdoor advertising will also be involved. More than 700 billboards with WIŚNIOWSKI doors, gates and fences have been located in 60 main Polish towns. In addition, advertisements of WIŚNIOWSKI doors, gates and fences will be shown up by Google to reach millions of Internet users. New web site www.wisniowski.pl is also coming soon.
